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Sheets of small black and white stickers included in the Lion and
Champion comic of the time. The stickers, 110 in total, could be cut
out and placed into the album. There were 4 sheets of 15, and 2
sheets of 25. |
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Sheets of small stickers included with the Tiger and Hurricane
comic of the time. The stickers, 110 in total, could be cut out and
placed into the album. There were 4 sheets of 15, and 2 sheets of
25. |
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Presented free with the Valiant. An interesting poster issued by
the IPC comic in their 6 May 1970 issue. It had spaces for you to
fill in all of the results from the World Cup, including team
selections and scorers. Most interestingly the poster has 16 spaces
for stickers which were issued with the comic in four sheets (see
below). These stickers are unnumbered and have no other features to
identify them with this poster, so they are rare finds if still
unstuck.
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Bobby Moore was the central figure when Shoot Magazine was
released on 16 August 1969. The magazine used the phrase 'Bobby
Moore writes for you...'. In it's fourth edition (dated 6 September
1969) Shoot gave away a 'super stand-up colour figure of Bobby Moore
- the player of players'. Inside the magazine was a full-page,
colour advertisement with a 'sensational offer, exclusive to Shoot
readers'. A set of 8 stand-up figures, with an average height of 7",
could be purchased for only 3s 9d. This was the first set of 8,
followed by three other sets, meaning that there was a total of 32
stand-ups which you could buy, plus the original Bobby Moore.The
second set was available in the Shoot magazine dated 13 September,
the third set 25 October and the fourth set some time after that
(not sure of the exact date). Since you had to buy them, these
stand-ups are very rare.Thanks to Jim and Dee for providing the
images for this gallery. |
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A set of 160 small cards that most boys of the period will
remember. They were issued as sets of 32 cards in 5 different
comics. The cards came in sheets of 8 per comic, so you had to buy 5
comics for 4 weeks to collect the whole set. The cards could be
mounted in small albums presented free with the comics. Fortunately
the mounting was done by slipping the cards into slits by their
corners, so the cards should never have been glued. This means that
a number of the cards have survived in excellent condition. The
cards featured a number of players from lesser known clubs and lower
divisions, so proved quite popular to a wide audience. The comics
were: Buster, Lion, Scorcher, Smash and Tiger. The publication dates
were: February 7, 14, 21 and 28, 1970. Scorcher comic only commenced
publication on 10 January 1970, so this was obviously a vehicle to
promote the new comic. Smash had begun in 1966, but didn't last much
past these cards, ending in 1971. |
 
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The Shoot magazine began in 1969, and has become an institution
for young football fans. On 11 September 1971 they began a new
series of collectables by suggesting that readers cut out a four
page section and fold and trim the pages to form the first four
(1-4) and the last four (109-112) of a booklet. Each of the pages
includes a photo of a player with an accompanying biography. There
was also a space to attach an autograph for each player. The
autographs were available separately from the Shoot magazines. |
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The blue backed cards from 1969/70 obviously proved successful,
since IPC tried again 20 months later, albeit with a different set
of comics. The comics were: Buster and Jet, Lion and Thunder,
Scorcher and Score, Tiger, and Valiant and TV 21. The publication
dates were: October 16, 23 and 30, and November 6, 1971. |
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For 14 issues from September 9, 1972 the Shoot magazine dedicated
a four-page section to publishing pictures of 7 international stars
and their biographies. The idea was to collect the whole set
and bind them into an album named Shoot's Stars of the World. The
Shoot magazine also produced sheets of Badges Worn by World Stars.
The individual badges were to be cut out and attached to the
'correct position' in the booklet. |
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Another in the series of booklets formed from the inside pages of
Shoot magazine. The autograph stickers were back again, replacing
the badges. The series began with the cover pages of the booklet on
22 September 1973. |
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Another in the series, though this time the Shoot magazine also
included the old Goal magazine. The Number in set increased to 135,
meaning that it took 17 weeks instead of 14 to complete. The
autographs have been dropped from now onwards.The booklet was part
of the Shoot/Goal magazine dated 14 September 1974. |
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The ultra-violent Action comic issue dated 28/02/1976 gave away
these cards as a free gift. The front page of the comic states
'There are four sets of 16 players! Which set will you get?'. If I
understand this correctly it is a strange way to give away football
cards, and made it impossible to collect all 64 unless you bought at
least four copies of the comic on the same day. You therefore don't
often see these cards as a complete set. |
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Cost cutting meant that most of the pictures for this booklet
were in black and white, with the magazine proudly announcing 'Many
pages in full colour'. The booklet was part of the Shoot/Goal
magazine dated 18 September 1976. |
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Soccer Sensations - A Shoot booklet. This set 'featuring star
players, managers, clubs and competitions' continued the successful
run, though Shoot has reverted to its single name, dropping the Goal
association. Again, most of the pictures and pages are black and
white. The booklet was part of the Shoot/Goal magazine dated 17
September 1977. |
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